Too Social For Business?

It is hard to tell now days if social media within a business is the best idea to advertise.  There have been many examples of social media actually being a threat towards certain organizations.  When consumers are more efficient with the social media a company is using or if that company has not kept up with their page or cite, it can be a place for customers to advertise their bad experiences or negative relations toward the company.  In the reading, I learned that the best way a company can deal with these problems is policy rather than strategy.  And without a thoughtful approach, "their social media problems will only get worse.  We also heard an example of this in class; David's Bridal.The organization that I am studying could use social media to advertise.  This is not always the first decision in a company because now there are so many negative attributes associated with social media programs.  The only way a company can successfully use social media to promote is if they; have the most knowledge about the subject within the community, mass collaboration, and the fundamental principles of behavior.