Prompt #1 How an Organization Can Use Social Media

This industry relates to Chapter 1 of the Social Organization because technology and social media develop new ways of operation and can be a key element of collaboration to evaluate customer desires.  Advertising is also a positive aspect of social media in today’s culture and can be taken advantage of.  Since it is practically free to use social media, the possibilities for increasing media awareness is endless. 

                  The field that I am going into is Entrepreneurship and I chose to study the organization of property management.  I have some previous work-related experience in this area and the market is very intriguing to me.  This organization as well as almost every market today can use social media to improve internal business functions.  I believe that social media can be a great tool for businesses, but with every new technology or idea comes possible threats.  In the field of property management the competition is fierce and the market is always changing.  Social media can be used to combat the efforts of negative media posed against the property manager or association.  Since social media is so advanced and easy to access, owners of residential complexes or hotels have to be careful and watchful of what customers are sharing over the Internet.  Bad media toward a company causes them to incur a bad reputation and because the market is so large this can be detrimental to a company in this field.  For example, at apartmentratings.com users can access reviews and customer opinions about certain apartment and living complexes all over.